43 Newsletter Ideas You Can Use to Engage Your Readers

We all know newsletters are a cornerstone of content marketing. They provide an effective way to keep your readers engaged, informed, and connected with your brand.

But easier said than done. How do you make newsletters engaging?

From user-generated content, interviews with experts in the field, polls, surveys, and more - we've got a bunch of ideas to create an engaging newsletter that will keep your readers hooked!

Here are 44 newsletter ideas for when you feel you're running out of steam.

Newsletter ideas: Tell more about yourself (your company)

Share stories about your business, teams, successes, and failures. People want to know whom they're reading from and what their newsletter source is all about.

1. A behind-the-scenes look at your company newsletters

A behind-the-scenes look at your company newsletters can be an engaging way to give readers a better understanding of how the newsletter is produced and why. By providing readers with a comprehensive view of the process, they can see the dedication, effort, and thought that goes into each edition.

2. Spotlights on Employees

Your employees are a valuable part of your business, so why not use them to engage readers in your newsletters? Highlighting the work and achievements of a team member or colleague can be a great way to show readers the people behind the company - and make them feel more connected with it.

3. A list of open positions for hire

If you're looking to hire new employees, add a list of job postings in your newsletter. It gives readers insight into what working for your company is like and can help draw more talented professionals to your team.

4. Insight into your company's history

Sharing your company story helps build a connection with newsletter readers and trust between you and your customers while also giving them an idea of how the company has evolved. You can showcase the people behind your brand and share stories that have helped shape the company.

5. Q&A with your (or a colleague's) team

Engaging newsletter readers don't just have to be about content. Consider hosting a Q&A session with your team members and allowing readers to ask questions or get advice from those behind the scenes. In a few lines, readers can connect with you and your team and get a chance to get to know your company on a more personal level.

6. Cool, unexpected ways to use your product

Sharing cool, unexpected ways to use your product helps show readers that it is more than just what they initially think and shows them the full range of possibilities it offers.

7. New product announcements

Keep your newsletter readers informed about your recently released new products and services - provide insights on all the associated features and benefits.

8. Upcoming events and webinars

Have you got an upcoming event? Let newsletter readers know it's coming. Keep your subscribers engaged and up-to-date on the latest news from your business by sharing upcoming in-person or virtual events and webinars. Not only does this content create a buzz of anticipation, but it also gives readers an opportunity to get involved - whether they want to sign up for a live event or join in online!

9. Event Recaps

Recapping events you've attended or hosted provides attendees with a comprehensive look at the event and gives those who couldn't participate an idea of what they missed out on. Event recaps are also an excellent opportunity for you to showcase your company and the work you're doing.

10. Share news of your community involvement

Sharing news of your community involvement shows you're invested in giving back. This type of content helps humanize your brand while also providing newsletter subscribers with insight into the causes that your company supports. Consider including stories about making a difference in the world or donating your products or services to those in need.

11. Monthly business recap

At the end of each month, newsletter readers can get a recap from you on what has happened in your business. This type of content provides readers with an overview of everything that's gone on and gives them a chance to catch up on anything they may have missed. It also helps provide newsletter subscribers insight into the business's progress and any new initiatives launched.

12. Share a roundup of what you've published recently

Sharing a roundup newsletter of the latest blog posts, videos, and other content is an easy way to engage your readers. Not only does it save them time from having to search for the latest news, but it also gives them a snapshot of all the exciting things your business has been up to - which could spark their interest in exploring more!

13. Create a fav-feature series and loop in employees

Consider creating a "fav feature" series that showcases the people behind your business or those who use or support it. This type of content allows newsletter subscribers to get to know individual members of your team and how they are using your product.

14. A "Thank You" to donors, event attendees, or customers

Expressing your gratitude to newsletter readers is a great way to show that you appreciate their support and engage them more meaningfully. This content helps foster positive sentiment while allowing newsletter subscribers to feel appreciated. It's also a great way to thank donors, event attendees, or customers for their loyalty.

Help people make sense of things, show your expertise.

From offering tips and tricks related to their field to delivering industry news, you can give your readers the tools they need to make more informed decisions.

Additionally, consider including a regular advice column in which experts answer questions from your subscribers about the topics you cover on your website or blog. This type of content adds value for readers while establishing you as an authority figure in the industry.

15. Discuss X things you wish you had known when you started

Your newsletter readers likely have a wide range of experience levels. By offering advice about lessons you've learned on your journey, you can provide newbies with valuable insight and help them avoid making the same mistakes you did. This type of content gives your newsletter subscribers something to think about and provides them with anecdotal evidence to back up your advice.

16. Free resources, like white papers and how-to guides

We all love free resources, and providing your readers with valuable content like white papers and how-to articles encourages readers to stay subscribed to your newsletter, as they'll have access to exclusive resources they won't find elsewhere.

17. Share free templates, checklists, or workbooks

Offering templates, checklists, how-to articles, and workbooks help simplify complex tasks for readers and makes readers feel more confident and in control of their situation. Plus, having access to these resources means they won't have to spend time creating them from scratch - saving them time and energy.

18. Offer training sessions or webinars

Teaching readers to use your product better allows readers to get hands-on experience with your product and can help them better understand how it works and how they can use it to their advantage. Plus, by offering these sessions for free, you'll show your readers that you're invested in helping them succeed.

19. Share a tip of the month

Another newsletter idea to teach readers: Providing them with helpful tips and tricks helps them become informed and provides valuable information they can use. Consider highlighting weekly topics, like time management, productivity, or even industry-specific tips.

20. Answer frequently asked questions (FAQs)

An FAQ section helps save time by providing answers to commonly asked questions while also helping you engage your newsletter subscribers. Add an FAQ section at the bottom of each newsletter, and update it regularly with new questions and answers.

Newsletter ideas: tell more about your industry

21. Weekly industry news roundups

Staying on top of the news within your industry is essential to creating a successful newsletter. By providing weekly roundups outlining the significant developments and stories, you can keep readers informed and provide information that can help them make better decisions in their professional lives.

22. Interview industry experts

By interviewing industry experts, you can allow your readers to learn from those who have succeeded. Interviews also allow you to explore and share different viewpoints with your audience.

23. Feature a guest post from thought leaders

Guest posts from thought leaders in your industry give access to new perspectives, and you also allow readers to learn from experts in the field.

Consider inviting different thought leaders each month for a guest blog post or, even better, feature your audience members. Plus, your guest blogger will likely help you promote your newsletter.

24. Industry statistics and data points

Boost reader engagement with data points and statistics that provide relevant, up-to-date information about the industry. Help readers form educated opinions while staying on top of current trends.

25. Create and send out infographics

Infographics are an enthralling method to explain intricate concepts in a visually attractive way. They aid readers in comprehending the key points and absorbing data instantly.

26. Upcoming industry trade shows and events

Keeping readers informed on upcoming trade shows and events keeps readers up-to-date on what's happening in their industry.

27. Share what happened at an industry event

Sharing recaps of industry events gives readers an insider's view of what happened at the event and allows them to get valuable insights they might not have gained otherwise. Plus, it provides an excellent opportunity to highlight your team or company members' successes.

28. Industry secrets and gossip

Depending on the newsletter's audience, sharing industry secrets and gossip can be a great way to engage readers and give them an inside look at what may be happening behind the scenes. When you reveal 'industry secrets,' it adds an element of intrigue and helps keep newsletter readers coming back for more!

29. Hand out an insider's dos and don'ts list

Sometimes, readers need a little guidance when navigating their industry. Creating an insider's list of dos and don'ts can be a great way to offer this kind of advice. This type of content benefits those just starting in the field, as it will give them valuable insight into what to expect in the industry.

Newsletter ideas: Talk about your customers!

30. Write case studies and highlight customer success stories

A great way to foster loyalty among existing customers is to highlight the successes they have achieved after working with your company. Whether it's a case study, an interview, or a short write-up, sharing inspiring stories showcases your impact and encourages others to do business with you.

31. Share customer reviews

Customer feedback and reviews are invaluable assets. They help create trust and credibility for your brand while also providing readers with insight into the experiences that other customers have had.

32. Positive feedback from customers

Genuine customer feedback is an excellent method to reveal that your business is doing something right and impacts establishing trust in your brand, further confirming the value of what you are offering. It's also a powerful way to motivate prospective customers to feel more confident partnering with you.

Fun Newsletter Content Ideas

Not all newsletter content has to be serious. Incorporating fun elements can help keep readers engaged and give them something to look forward to in each edition.

Consider including quizzes, polls, memes, or puzzles that tie into your industry for a lighthearted touch.

33. Share funny stories and anecdotes

If your industry has funny or interesting stories, don't hesitate to share them in the newsletter. It may even help spark conversations among readers, as they'll likely have their own experiences and thoughts to share.

34. Include a 'fun fact' section

Add a bit of trivia to each edition by including a section that features an interesting fact or statistic related to your industry. Plus, it allows you to highlight any research you have conducted that may interest your readers.

35. Talk about what you're reading or eating or even dreaming about

Adding a personal touch to your newsletter content can help readers feel more connected with you and your organization. Consider sharing what you are reading, eating, or even dreaming about; this type of content adds an element of humanity to your brand and allows readers to get to know the people behind it. It's also a great way to start conversations with your readers and learn more about them.

36. Social proof: share social media posts

Encouraging your readers to share their thoughts and opinions can spark meaningful conversations about the topics you discuss in your newsletter. It is yet one more way in which you are placing the spotlight on your customers.

Sharing social media posts in a newsletter is also an effective way to bring attention to a company's social media feeds. It helps drive more traffic to your social platforms, ultimately helping to expand your reach.

37. Quotes—motivational or just plain funny (if appropriate)

Are you searching for a way to keep your readers motivated and connected? Then try using an uplifting quote in every edition of your newsletter. This kind of content will be encouraging and inspiring.

Newsletter ideas: Offer different types of content

38. Different newsletter themes

Is it the holiday season? Creating themed content around holidays or special events like April Fool's Day helps break up the monotony of regular newsletter topics while allowing you to add fun and creativity to your newsletter.

Newsletter ideas: Go for two-way communication

One of the most effective ways to engage readers is by encouraging them to interact with your newsletter content. You could include polls or surveys that allow users to share their opinions and ideas on various topics; chances are they'll be excited to see their views featured in your publication. Alternatively, ask readers to submit their content for inclusion in the newsletter - this is a great way to show that you value their input and place customers front and center.

39. User-generated content

Incorporating user-generated posts or stories can help create conversations while also helping you build relationships with your subscribers. You can also enable user-generated content for each edition of your newsletter, allowing readers to add comments and reactions as they engage with your content.

40. Ask for feedback with a poll or survey

Asking newsletter readers for feedback helps you gain invaluable insight into the wants and needs of your audience while also helping you identify areas where you may need to improve. Consider adding a poll or survey to your newsletter to gather feedback from newsletter subscribers.

41. Win your newsletter subscribers over with special offers and discounts

Everyone loves a good discount - and newsletter subscribers are no exception. Consider offering special offers (or even a loyalty program?) to your newsletter readers, such as discounts on products or services. This type of content helps you engage current and potential customers while incentivizing them to act. It's also a great way to encourage newsletter subscriptions and reward loyal readers.

Newsletter ideas: Don't forget about multimedia content

Multimedia content such as videos, GIFs, and photos are great additions to newsletters because they help break up text-based content and provide visual interest for readers.

Including visuals helps make complex topics easier to understand, which means more engagement from your readers. Videos are especially effective because they can quickly deliver information in an entertaining format - plus, it's easy for subscribers to share these types of posts on social media, helping to spread the word about your newsletter.

Consider adding short videos focusing on interesting topics or sharing insights about your business. This type of content helps bring your newsletter to life while also helping you create an emotional connection with subscribers.

42. Share a tips-based video in your company newsletter

Creating a tips-based video for your newsletter is a great way to help readers become more knowledgeable about various topics. Tips videos also allow you to highlight the expertise of your company, as well as demonstrate how subscribers can benefit from working with you.

43. Share relevant or interesting YouTube videos

Spice up your newsletter with entertaining YouTube videos! Not only does this add a bit of zest to the mix, but it also enables you to share meaningful and timely stories with readers.

Conclusion

Creating engaging newsletters is essential for building customer relationships and staying top-of-mind with potential customers. With these 43 newsletter ideas, you're sure to find something that will capture the interest of your readers and keep them coming back for more!